A SEASON
We were wrapping up the Saturday long run. The creek is high in O'Neill so we couldn't get across. What was meant to be ten miles turned out to be a little less than seven. But I threw in a few hill loops ("slopes") on Twisty and a hard uphill tempo Mesa finish. What we lacked in mileage we made up for in quality. I didn't love it but I was OK with it. The slow build as we approach track season means more emphasis on flexibility to prevent injury. Better to do too little than too much.
TEN MINUTES
FEVER DREAMS
I woke up with the stomach flu yesterday. Still have it. Banished to the guest bedroom so I don't get Callie sick. The mattress isn't firm enough so I couldn't get comfortable. Spent the night tossing and turning, waking up every hour. David Cassidy's "I Think I Love You" played over and over in my head. Why? Who knows with fever dreams. It could just have been ABBA or John Denver, which would be equally confounding.
GREEN ARROWS
I usually blog on Sunday while watching NFL Red Zone. The rest of the week is for regular creativity. But tomorrow is the Southern Section Cross Country Championships and I'm a little preoccupied with race strategy, the rain currently pelting Southern California, and oblique terms like “green arrows” and “tight spread.”
PROMOTIONS AND PRESALES
BLURBS
MARKETING
You'd think I would know the difference between marketing and publicity after all these years writing books. This is probably why I've never excelled at marketing, something I'm going to correct with The Long Run. My publisher's marketing team has already put together some great images to promote the book. I'll be putting them up on my socials and in this space very soon so you can have a look.
But what else must be done? Specifically, what can I do to become a better marketeer?